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1. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Publicité
Available: Copies:
2. 
Cover image for The entrepreneur and small business problem solver
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2006
Excerpt: 
your business with advertising and publicity -- 12. How to sell and build your own sales organization
Available: Copies:
3. 
Cover image for Advertising is dead : long live advertising!
by 
Himpe, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Publicité -- Ouvrages illustrés.
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4. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Parts of the Function -- Publicity -- Advertising -- Press Agentry -- Public Affairs -- Issues
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5. 
Cover image for Converting customer value : from retention to profit
by 
Murphy, John A., 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
exploiting them for ideas, publicity and profitability in exchange for special care and attention. It
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6. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth
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7. 
Cover image for Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
Publicity.
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8. 
Cover image for Today's public relations : an introduction
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity
Available: Copies:
9. 
Cover image for Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Format: 
Books
Publication Date 
2005
Excerpt: 
your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity
Available: Copies:
10. 
Cover image for Fashion brands : branding style from Armani to Zara
by 
Tungate, Mark, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Publicité
Available: Copies:
11. 
Cover image for Writing for interior design
by 
Eakins, Patricia.
Format: 
Books
Publication Date 
2005
Excerpt: 
installation -- Marketing through promotion, advertising, and publicity -- Selling yourself to prospective
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