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61. 
Cover image for Advertising and promotion : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Sales promotion.
Available: Copies:
62. 
Cover image for Strategic advertising management
by 
Percy, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Sales promotion.
Available: Copies:
63. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
Available: Copies:
64. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building
Available: Copies:
65. 
Cover image for How to market, advertise, and promote your business or service in your own backyard
by 
Egelhoff, Tom.
Format: 
Books
Publication Date 
2008
Excerpt: 
Sales promotion.
Available: Copies:
66. 
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
objectives and strategies -- 7. Advertising and sales promotion strategies -- 8. Sales strategies -- 9. Price
Available: Copies:
67. 
Cover image for Toyota culture : the heart and soul of the Toyota way
by 
Liker, Jeffrey K.
Format: 
Books
Publication Date 
2008
Excerpt: 
and consistent HR policies and practices -- Slow promotion and rewards for teamwork -- Hoshin Kanri
Available: Copies:
69. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2007
Excerpt: 
Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales
Available: Copies:
70. 
Cover image for Marketing management
by 
Winer, Russell S.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
Available: Copies:
72. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Sales promotion.
Available: Copies:
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