by
Anderson, Chris, 1961-
Format:
Books
Publication Date
2007
Excerpt:
economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets
by
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format:
Books
Publication Date
2007
Excerpt:
promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling
by
Gabay, J. Jonathan, author.
Format:
Books
Publication Date
2007
Excerpt:
Advertising copy.
724.
by
Godin, Seth.
Format:
Books
Publication Date
2007 1999
Excerpt:
Advertising campaigns.
by
Cullen, Kristin.
Format:
Books
Publication Date
2007 2005
Excerpt:
Advertising layout and typography.
by
Cateora, Philip R.
Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Format:
Books
Publication Date
2007
Excerpt:
Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for
by
Silver, A. David (Aaron David), 1941-
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html
Format:
Books
Publication Date
2007
Excerpt:
networking sites won't be built on advertising revenue, but will rely instead on subscriber-based fees, tip
by
Nadeau, Raymond.
Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006018778.html
Format:
Books
Publication Date
2007
Excerpt:
Advertising -- Brand name products.
by
Dubois, Pierre-Louis.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Format:
Books
Publication Date
2007
Excerpt:
-- 9. Advertising -- 10. Other forms of communication -- 11. Value negotiation and personal selling
by
Elliott, Richard, 1950-
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html
Format:
Books
Publication Date
2007
Excerpt:
-- 11. Brands and advertising.
by
McDonald, Malcolm.
Format:
Books
Publication Date
2007
Excerpt:
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
by
Riggs, Thomas, 1963-
Format:
Books
Publication Date
2007
Excerpt:
Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.
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