1051 Results Found Subscribe to search results
000000000000IIE
Print
1885. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets
Available: Copies:
1886. 
Cover image for International marketing
by 
Kleindl, Brad Alan, 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling
Available: Copies:
by 
Gabay, J. Jonathan, author.
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising copy.
Available: Copies:
by 
Godin, Seth.
Format: 
Books
Publication Date 
2007 1999
Excerpt: 
Advertising campaigns.
Available: Copies:
by 
Cullen, Kristin.
Format: 
Books
Publication Date 
2007 2005
Excerpt: 
Advertising layout and typography.
Available: Copies:
1890. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for
Available: Copies:
1891. 
Cover image for Smart start-ups : how entrepreneurs and corporations can profit by starting online communities
by 
Silver, A. David (Aaron David), 1941-
Format: 
Books
Publication Date 
2007
Excerpt: 
networking sites won't be built on advertising revenue, but will rely instead on subscriber-based fees, tip
Available: Copies:
1892. 
Cover image for Living brands
by 
Nadeau, Raymond.
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
1893. 
Cover image for Marketing management : a value-creation process
by 
Dubois, Pierre-Louis.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- 9. Advertising -- 10. Other forms of communication -- 11. Value negotiation and personal selling
Available: Copies:
1894. 
Cover image for Strategic brand management
by 
Elliott, Richard, 1950-
Format: 
Books
Publication Date 
2007
Excerpt: 
-- 11. Brands and advertising.
Available: Copies:
1895. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
Available: Copies:
by 
Riggs, Thomas, 1963-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.
Available: Copies:
Limit Search Results
Access Level
Author
Subject
Item Available