by
Yopp, Jan Johnson.
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005425.html
Format:
Books
Publication Date
2007
Excerpt:
, public relations, and advertising) and illuminates the differences and similarities in writing styles
by
Silver, A. David (Aaron David), 1941-
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html
Format:
Books
Publication Date
2007
Excerpt:
networking sites won't be built on advertising revenue, but will rely instead on subscriber-based fees, tip
by
Page, Randy M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008092.html
Format:
Books
Publication Date
2007
Excerpt:
exposure -- Evaluating media messages -- The world of advertising -- Online kids -- Questioning media
by
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format:
Books
Publication Date
2006
Excerpt:
Advertising -- Brand name products.
by
Mahajan, Vijay, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/fy0601/2005925782.html
Format:
Books
Publication Date
2006
Excerpt:
for product design, pricing, packaging, distribution, advertising, and much more. You'll discover the
by
Gettins, Dominic.
Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220
Format:
Electronic Resources
Publication Date
2006
Excerpt:
BUSINESS & ECONOMICS -- Advertising & Promotion.
by
Roberts, Kevin, 1949-
Format:
Books
Publication Date
2006
Excerpt:
Advertising -- Brand name products.
by
Art Directors Club (New York, N.Y.)
Format:
Video disc
Publication Date
2006
Excerpt:
"The best of visual communications worldwide; advertising, design, interactive, illustration
by
Art Directors Club (New York, N.Y.)
Format:
Books
Publication Date
2006
Excerpt:
-- Advertising -- Photography & illustration -- Graphic design -- Interactive -- Student -- ADC now.
by
Branston, Gill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Format:
Books
Publication Date
2006
Excerpt:
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
by
Poster, Mark.
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006004595.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1668257&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015416028&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1668257&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015416028&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2006
Excerpt:
commodities -- Future advertising : Dick's Ubik and the digital.
by
Napier, H. Albert, 1944-
Format:
Books
Publication Date
2006
Excerpt:
) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

