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733. 
Cover image for Evaluating public relations : a best practice guide to public relations planning, research & evaluation
by 
Watson, Tom, 1950-
Format: 
Books
Publication Date 
2007
Excerpt: 
Investment (ROI) -- Econometrics -- Advertising Value Equivalents (AVEs) -- Payment by results -- Management
Available: Copies:
734. 
Cover image for Encyclopedia of children, adolescents, and the media
by 
Arnett, Jeffrey Jensen.
Format: 
Books
Publication Date 
2007
Excerpt: 
and eating disorders, popular music lyrics, advertising, digital music downloading, parental
Available: Copies:
735. 
Cover image for Promoting health and emotional well-being in your classroom
by 
Page, Randy M.
Format: 
Books
Publication Date 
2007
Excerpt: 
exposure -- Evaluating media messages -- The world of advertising -- Online kids -- Questioning media
Available: Copies:
736. 
Cover image for The entrepreneur and small business problem solver
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2006
Excerpt: 
your business with advertising and publicity -- 12. How to sell and build your own sales organization
Available: Copies:
737. 
Cover image for Ethics in media communications : cases and controversies
by 
Day, Louis A.
Format: 
Books
Publication Date 
2006
Excerpt: 
: Society of Professional Journalists, Code of ethics ; American Advertising Federation, Advertising
Available: Copies:
738. 
Cover image for The rebel sell : how the counterculture became consumer culture
by 
Heath, Joseph, 1967-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Advertising -- Social aspects.
Available: Copies:
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising -- Awards -- Pictorial works.
Available: Copies:
740. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
Counsel -- Human Resources -- The Outside Counseling Firm -- Public Relations Firms -- Advertising Agency
Available: Copies:
742. 
Cover image for Art directors annual 85.
by 
Art Directors Club (New York, N.Y.)
Format: 
Video disc
Publication Date 
2006
Excerpt: 
"The best of visual communications worldwide; advertising, design, interactive, illustration
Available: Copies:
743. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and
Available: Copies:
744. 
Cover image for Art directors annual 84.
by 
Art Directors Club (New York, N.Y.)
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Advertising -- Photography & illustration -- Graphic design -- Interactive -- Student -- ADC now.
Available: Copies:
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