by
Watson, Tom, 1950-
Publisher description http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007026140.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007026140.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html
Format:
Books
Publication Date
2007
Excerpt:
Investment (ROI) -- Econometrics -- Advertising Value Equivalents (AVEs) -- Payment by results -- Management
by
Arnett, Jeffrey Jensen.
Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2006016723-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html
Format:
Books
Publication Date
2007
Excerpt:
and eating disorders, popular music lyrics, advertising, digital music downloading, parental
by
Page, Randy M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008092.html
Format:
Books
Publication Date
2007
Excerpt:
exposure -- Evaluating media messages -- The world of advertising -- Online kids -- Questioning media
by
Cohen, William A., 1937-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Format:
Books
Publication Date
2006
Excerpt:
your business with advertising and publicity -- 12. How to sell and build your own sales organization
by
Day, Louis A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html
Format:
Books
Publication Date
2006
Excerpt:
: Society of Professional Journalists, Code of ethics ; American Advertising Federation, Advertising
by
Heath, Joseph, 1967-
Table of contents http://www.gbv.de/dms/bowker/toc/9781841126555.pdf
Format:
Books
Publication Date
2006 2005
Excerpt:
Advertising -- Social aspects.
Format:
Books
Publication Date
2006
Excerpt:
Advertising -- Awards -- Pictorial works.
by
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format:
Books
Publication Date
2006
Excerpt:
Counsel -- Human Resources -- The Outside Counseling Firm -- Public Relations Firms -- Advertising Agency
by
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:
Books
Publication Date
2006
Excerpt:
-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations
by
Art Directors Club (New York, N.Y.)
Format:
Video disc
Publication Date
2006
Excerpt:
"The best of visual communications worldwide; advertising, design, interactive, illustration
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and
by
Art Directors Club (New York, N.Y.)
Format:
Books
Publication Date
2006
Excerpt:
-- Advertising -- Photography & illustration -- Graphic design -- Interactive -- Student -- ADC now.
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