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1. 
Cover image for Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1999
Excerpt: 
approach to marketing for the branding and information age. Schmitt shows how managers can create holistic
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2. 
Cover image for Rethinking management information systems : an interdisciplinary perspective
by 
Galliers, Robert, 1947-
Format: 
Books
Publication Date 
1999
Excerpt: 
Information Management / Robert I. Tricker. 17. Hybrid Managers: An Example of Tunnel Vision and Regression in
Available: Copies:
by 
Law, Andy, 1956-
Format: 
Books
Publication Date 
1999
Excerpt: 
available to senior managers and risk everything for a company where no one has even a desk to call his or
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4. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of
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5. 
Cover image for Java programming : comprehensive
by 
Farrell, Joyce.
Format: 
Books
Publication Date 
1999
Excerpt: 
layout managers and the event model -- Exeption handling -- File input and output -- Multithreading and
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7. 
Cover image for Ecotourism : impacts, potentials, and possibilities
by 
Wearing, Stephen.
Format: 
Books
Publication Date 
1999
Excerpt: 
tourism industry." "Ecotourism will also be of interest to environmental groups, land managers, academics
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8. 
Cover image for Successful project management
by 
Gido, Jack, 1945-
Format: 
Books
Publication Date 
1999
Excerpt: 
Project -- People: The Key to Project Success. The Project Manager. The Project Team. Types of Project
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9. 
Cover image for Managing for excellence in the public sector
by 
Van der Waldt, Gerrit, 1965-
Format: 
Books
Publication Date 
1999
Excerpt: 
management environment -- South African government hierarchy within which public managers function -- Public
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10. 
Cover image for Establishing self-access : from theory to practice
by 
Gardner, David.
Format: 
Books
Publication Date 
1999
Excerpt: 
-service teacher trainees to experienced teachers and from managers of dedicated self-access centres to
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11. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
provides guidance for executives and managers looking to understand the value of innovation."--Jacket.
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12. 
Cover image for Harvard business review on knowledge management.
Format: 
Books
Publication Date 
1998
Excerpt: 
The Harvard Business Review Paperback Series is designed to bring managers and professionals the
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