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745. 
Cover image for Media and communication research methods : an introduction to qualitative and quantitative approaches
Media and communication research methods : an introduction to qualitative and quantitative approaches
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Research -- Methodology.
Available: Copies:
746. 
Cover image for Ethics and media culture : practices and representations
Ethics and media culture : practices and representations
by 
Berry, David, 1960-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/toc/els031/00697914.html
Table of contents http://swbplus.bsz-bw.de/bsz103809163inh.htm
Publisher description http://catdir.loc.gov/catdir/description/els031/00697914.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Moral and ethical aspects.
Available: Copies:
747. 
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
748. 
Cover image for Harvard business review on brand management.
Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
Building brands without mass media / Erich Joachimsthaler and David A. Aaker -- Brands versus
Available: Copies:
749. 
Cover image for Symbol soup
Symbol soup
by 
Rohde, Carl C.
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media and popular culture.
Available: Copies:
750. 
Cover image for Civic discourse : intercultural, international, and global media
Civic discourse : intercultural, international, and global media
Civic discourse : intercultural, international, and global media
by 
Prosser, Michael H., 1936-
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
751. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media.
Available: Copies:
752. 
Cover image for African renaissance : the new struggle
African renaissance : the new struggle
by 
Makgoba, M. W. (Malegapuru William), 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media -- Africa -- Congresses.
Available: Copies:
753. 
Cover image for Old media, new media
Old media, new media
Old media, new media
by 
Dizard, Wilson P.
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media -- United States -- Technological innovations.
Available: Copies:
754. 
Cover image for The media reader : continuity and transformation
The media reader : continuity and transformation
by 
O'Sullivan, Tim, 1952-
Publisher description http://www.loc.gov/catdir/enhancements/fy0657/99229951-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0657/99229951-t.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media.
Available: Copies:
755. 
Cover image for Controversies in media ethics
Controversies in media ethics
Controversies in media ethics
by 
Gordon, David, 1935-
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media -- Moral and ethical aspects.
Available: Copies:
756. 
Cover image for Making the news : modernity & the mass press in nineteenth-century France
Making the news : modernity & the mass press in nineteenth-century France
by 
De la Motte, Dean, 1961-
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media and culture -- France.
Available: Copies:
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