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121. 
Cover image for Harvard business review on brand management.
Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
Building brands without mass media / Erich Joachimsthaler and David A. Aaker -- Brands versus
Available: Copies:
122. 
Cover image for Symbol soup
Symbol soup
by 
Rohde, Carl C.
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media and popular culture.
Available: Copies:
123. 
Cover image for Civic discourse : intercultural, international, and global media
Civic discourse : intercultural, international, and global media
Civic discourse : intercultural, international, and global media
by 
Prosser, Michael H., 1936-
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
124. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media.
Available: Copies:
125. 
Cover image for African renaissance : the new struggle
African renaissance : the new struggle
by 
Makgoba, M. W. (Malegapuru William), 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media -- Africa -- Congresses.
Available: Copies:
126. 
Cover image for Controversies in media ethics
Controversies in media ethics
Controversies in media ethics
by 
Gordon, David, 1935-
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media -- Moral and ethical aspects.
Available: Copies:
127. 
Cover image for The media reader : continuity and transformation
The media reader : continuity and transformation
by 
O'Sullivan, Tim, 1952-
Publisher description http://www.loc.gov/catdir/enhancements/fy0657/99229951-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0657/99229951-t.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media.
Available: Copies:
128. 
Cover image for Old media, new media
Old media, new media
Old media, new media
by 
Dizard, Wilson P.
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media -- United States -- Technological innovations.
Available: Copies:
129. 
Cover image for Making the news : modernity & the mass press in nineteenth-century France
Making the news : modernity & the mass press in nineteenth-century France
by 
De la Motte, Dean, 1961-
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media and culture -- France.
Available: Copies:
130. 
Cover image for Media and society : an introduction
Media and society : an introduction
Media and society : an introduction
by 
O'Shaughnessy, Michael, 1951-
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media.
Available: Copies:
131. 
Cover image for Deciding what we watch : taste, decency, and media ethics in the UK and the USA
Deciding what we watch : taste, decency, and media ethics in the UK and the USA
by 
Shaw, Colin, 1928-
Format: 
Books
Publication Date 
1999
Excerpt: 
Mass media -- Moral and ethical aspects.
Available: Copies:
132. 
Cover image for Persuasive communication skills : public speaking
Persuasive communication skills : public speaking
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
-involvement theory -- Mass media effects theories -- Mill's theory -- Technological determinism -- Uses and
Available: Copies:
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McQuail, Denis.
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Berger, Arthur Asa, 1933-
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