. Markets, Competition, and Innovation / Michael Kitson and Jonathan Michie -- 6. The Determinants of

Quantitative Research -- pt. 5. The Competition and Competitive Environment -- pt. 6. The Target Consumer -- pt

741.6 PIP

332.6 PRI

and Human Resource Development Theories -- 6. System and Contingency Theories of Organizations -- 7

-- 4. Organizational buyer behavior -- 5. Market segmentation -- -- Pt. C. The marketing mix -- 6

and Hypothesis Testing -- pt. II. Violations of the Classical Assumptions. Ch. 6. Specification

006.6 DIG

. Distribution -- pt. 6. Promotion -- pt. 7. Marketing in special fields -- pt. 8. Managing the marketing effort.

Markets and Marketing Objectives. Ch. 6. Positioning. Ch. 7. Marketing Strategies. Ch. 8. Communication

-- 6. Preparing a data collection plan -- 7. Planning for data analysis -- 8. Anticipating the report

. The Meanings of Methodology -- ch. 5. Reading Other People's Research -- ch. 6. Quantitative Research