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757.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Available: Copies:

758.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and

Available: Copies:

759.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Available: Copies:

760.

Dictionary of media studies.

Adam and Charles Black (Firm)

Format:

Books

Publication Date

2006

Excerpt:

, newspapers and magazines, broadcasting, radio, advertising and media theory. Ideal for GCSE, AS level and A

Available: Copies:

761.

Art directors annual 84.

Art Directors Club (New York, N.Y.)

Format:

Books

Publication Date

2006

Excerpt:

-- Advertising -- Photography & illustration -- Graphic design -- Interactive -- Student -- ADC now.

Available: Copies:

762.

Design studies : theory and research in graphic design

Bennett, Audrey.

Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006000777.html
Table of contents http://swbplus.bsz-bw.de/bsz256899673inh.pdf
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0738/2006000777-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0722/2006000777-d.html
Cover http://swbplus.bsz-bw.de/bsz256899673cov.htm

Format:

Books

Publication Date

2006

Excerpt:

reproduction through advertising / Seval Dulgeroglu Yavuz -- Compartiendo suenos: sharing dreams: an interview

Available: Copies:

763.

The media student's book

Branston, Gill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html

Format:

Books

Publication Date

2006

Excerpt:

. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity

Available: Copies:

764.

Information please : culture and politics in the age of digital machines

Poster, Mark.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006004595.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1668257&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015416028&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

commodities -- Future advertising : Dick's Ubik and the digital.

Available: Copies:

765.

Apples, insights and mad inventors : an entertaining analysis of modern marketing

Bullmore, J. J. D.

Format:

Books

Publication Date

2006

Excerpt:

Advertising.

Available: Copies:

766.

Connected marketing : the viral, buzz and word of mouth revolution

Kirby, Justin.

Format:

Books

Publication Date

2006

Excerpt:

Word-of-mouth advertising.

Available: Copies:

767.

Critical lessons : what our schools should teach

Noddings, Nel.

Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006004121-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0633/2006004121-t.html

Format:

Books

Publication Date

2006

Excerpt:

-- Parenting -- Animals and nature -- Advertising and propaganda -- Making a living -- Gender -- Religion

Available: Copies:

768.

Media/impact an introduction to mass media

Biagi, Shirley.

Format:

Books

Publication Date

2006

Excerpt:

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

Available: Copies:

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