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Print
by 
Cochran, Sherman, 1940-
Format: 
Books
Publication Date 
2006
Excerpt: 
shoppes -- 3. Advertising dreams -- 4. Capturing a national market -- 5. Crossing enemy lines -- 6
Available: Copies:
758. 
Cover image for Tourism Marketing for cities and towns : using branding and events to attract tourism
by 
Kolb, Bonita M.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and
Available: Copies:
759. 
Cover image for Handbook of qualitative research methods in marketing
by 
Belk, Russell W.
Format: 
Books
Publication Date 
2006
Excerpt: 
-sited ethnographic market studies / In pursuit of the 'inside view' : training the gaze on advertising and market
Available: Copies:
by 
McIlwain, Charlton D. 1971-
Format: 
Video disc
Publication Date 
2006
Excerpt: 
, as well as how this research is used by the media, advertising corporations and governments in their
Available: Copies:
761. 
Cover image for Tobacco use
by 
Healey, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising -- Tobacco -- Australia -- Juvenile literature.
Available: Copies:
762. 
Cover image for The entrepreneur and small business problem solver
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2006
Excerpt: 
your business with advertising and publicity -- 12. How to sell and build your own sales organization
Available: Copies:
763. 
Cover image for Ethics in media communications : cases and controversies
by 
Day, Louis A.
Format: 
Books
Publication Date 
2006
Excerpt: 
: Society of Professional Journalists, Code of ethics ; American Advertising Federation, Advertising
Available: Copies:
764. 
Cover image for The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
for product design, pricing, packaging, distribution, advertising, and much more. You'll discover the
Available: Copies:
765. 
Cover image for The rebel sell : how the counterculture became consumer culture
by 
Heath, Joseph, 1967-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Advertising -- Social aspects.
Available: Copies:
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising -- Awards -- Pictorial works.
Available: Copies:
767. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
Counsel -- Human Resources -- The Outside Counseling Firm -- Public Relations Firms -- Advertising Agency
Available: Copies:
768. 
Cover image for Art directors annual 85.
by 
Art Directors Club (New York, N.Y.)
Format: 
Video disc
Publication Date 
2006
Excerpt: 
"The best of visual communications worldwide; advertising, design, interactive, illustration
Available: Copies:
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