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1. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
information on how to measure the success of your campaigns; a range of new tools; fresh case studies
Available: Copies:
2. 
Cover image for Disciplined dreaming : a proven system to drive breakthrough creativity
by 
Linkner, Josh, 1970-
Format: 
Books
Publication Date 
2011
Excerpt: 
"creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies
Available: Copies:
3. 
Cover image for Interaction design : beyond human-computer interaction
by 
Rogers, Yvonne.
Format: 
Books
Publication Date 
2011
Excerpt: 
. What Did We Learn from the Case Studies? -- Interview with Gary Marsden -- 13. An Evaluation Framework
Available: Copies:
4. 
Cover image for Graphic design thinking : beyond brainstorming
by 
Lupton, Ellen.
Format: 
Books
Publication Date 
2011
Excerpt: 
solutions. Each method is illustrated with visual demonstrations and case studies that show design processes
Available: Copies:
5. 
Cover image for Developing reflective practice : a guide for beginning teachers
by 
McGregor, Debra.
Format: 
Books
Publication Date 
2011
Excerpt: 
The case studies included in this text allow the reader to have rare access to insightful examples
Available: Copies:
6. 
Cover image for Business research methods
by 
Blumberg, Boris.
Format: 
Books
Publication Date 
2011
Excerpt: 
archival resources --9. Case studies, qualitative interviews and focus groups --10. Observation --11
Available: Copies:
7. 
Cover image for Destination brands : managing place reputation
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2011
Excerpt: 
case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how
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8. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
principles of marketing. It includes numerous contemporary case studies, chapter summaries and review
Available: Copies:
9. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases.
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2011
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
10. 
Cover image for Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953-
Format: 
Books
Publication Date 
2010
Excerpt: 
Illustrated with examples and case studies, this book is vital reading for students, practitioners
Available: Copies:
11. 
Cover image for Management : theory and practice
by 
Cole, Kris.
Format: 
Books
Publication Date 
2010
Excerpt: 
and virtual teams ; risk management ; managing for sustainability. The case studies, chapter opening
Available: Copies:
12. 
Cover image for The fortune at the bottom of the pyramid : eradicating poverty through profits
by 
Prahalad, C. K.
Format: 
Electronic Resources
Publication Date 
2010
Excerpt: 
book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt
Available: Copies:
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