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by 
McCracken, Grant David, 1951-
Format: 
Books
Publication Date 
2005
Excerpt: 
Madison Avenue by storm -- 12. Advertising : meaning versus information -- 13. Sarah Zupko, meet Mrs
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50. 
Cover image for Irresistible empire : America's advance through twentieth-century Europe
by 
De Grazia, Victoria.
Format: 
Books
Publication Date 
2005
Excerpt: 
outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of
Available: Copies:
51. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising.
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by 
Muller, Gordon
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising Media Association of South Africa
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53. 
Cover image for Convergent journalism : an introduction
by 
Quinn, Stephen.
Format: 
Books
Publication Date 
2005
Excerpt: 
advertising / Michael Hanley -- 12. Multimedia public relations / Robert S. Pritchard -- 13. Where do we go
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54. 
Cover image for The future of men
by 
Salzman, Marian L.
Format: 
Books
Publication Date 
2005
Excerpt: 
turn for women -- 7. Mass media, advertising & the modern man -- 8. Real men and their real role models
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56. 
Cover image for Media ethics : cases and moral reasoning
by 
Christians, Clifford G.
Format: 
Books
Publication Date 
2005
Excerpt: 
issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising
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57. 
Cover image for Layout workbook : a real-world guide to building pages in graphic design
by 
Cullen, Kristin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising layout and typography.
Available: Copies:
58. 
Cover image for Writing for interior design
by 
Eakins, Patricia.
Format: 
Books
Publication Date 
2005
Excerpt: 
installation -- Marketing through promotion, advertising, and publicity -- Selling yourself to prospective
Available: Copies:
60. 
Cover image for Brand new justice : how branding places and products can help the developing world
by 
Anholt, Simon.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
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