Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

'Race', brand communications and South Africa : a critical review

Branding and sponsorship in the South African music industry : branding artists through artist management

Coloured males and their relationship with brands

No name face

An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

Marketing alternative rock music with branding : a South African perspective

The perceptions of the brand voodoo within the South African youth market

Do consumers purchase their perfume according to packaging or is it according to other factors?

The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

The effectiveness of co-branding between the Sharks and Mr Price