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73.

Cover image for Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

by

Mzimba, Lungiswa.

Format:

Manuscript

Publication Date

2016

Available: Copies:

74.

The importance of internal communication within organisations towards building brand identity

The importance of internal communication within organisations towards building brand identity

by

Mashori, Letlhogonolo.

Format:

Manuscript

Publication Date

2016

Available: Copies:

75.

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

by

Allen, Jessica.

Format:

Manuscript

Publication Date

2016

Available: Copies:

76.

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

by

Heyn, Charlotte.

Format:

Manuscript

Publication Date

2016

Available: Copies:

77.

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

by

Nyembe, Jacqueline.

Format:

Manuscript

Publication Date

2016

Available: Copies:

78.

Cover image for The effect of corporate rebranding : National Lotteries Commission perspective

The effect of corporate rebranding : National Lotteries Commission perspective

The effect of corporate rebranding : National Lotteries Commission perspective

by

Mashiane, Lebogang.

Format:

Manuscript

Publication Date

2016

Available: Copies:

79.

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

by

Bouwer, Franscoe Carel.

Format:

Manuscript

Publication Date

2016

Available: Copies:

80.

Cover image for Strengthening the visual branding of Pretoria : a case study of Cool Capital

Strengthening the visual branding of Pretoria : a case study of Cool Capital

Strengthening the visual branding of Pretoria : a case study of Cool Capital

by

Devenish, Christine.

Format:

Manuscript

Publication Date

2016

Available: Copies:

81.

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

by

De Freitas, Joao.

Format:

Manuscript

Publication Date

2016

Available: Copies:

82.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

by

Basson, Hanneke.

Format:

Manuscript

Publication Date

2016

Available: Copies:

83.

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

by

Breganski, Carla.

Format:

Manuscript

Publication Date

2016

Available: Copies:

84.

Cover image for How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

by

Mpobole, Mmamelo.

Format:

Manuscript

Publication Date

2016

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(372)

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(24)

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(16)

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(2)

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(2)

Independent Institute of Education.

(2)

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(2)

(2)

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(2)

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(2)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

(1)

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(1)

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(1)

Da Vinci Institute

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(681)

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RC Braamfontein

RC Pretoria CBD

VC Durban North

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Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

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