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1.

Cover image for Strengthening the visual branding of Pretoria : a case study of Cool Capital

Strengthening the visual branding of Pretoria : a case study of Cool Capital

Strengthening the visual branding of Pretoria : a case study of Cool Capital

by

Devenish, Christine.

Format:

Manuscript

Publication Date

2016

Available: Copies:

2.

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

by

Pieterse, Josslyn.

Format:

Manuscript

Publication Date

2016

Available: Copies:

3.

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

by

Briedenhann, Chantel.

Format:

Manuscript

Publication Date

2016

Available: Copies:

4.

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

by

Breganski, Carla.

Format:

Manuscript

Publication Date

2016

Available: Copies:

5.

Cover image for How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

by

Mpobole, Mmamelo.

Format:

Manuscript

Publication Date

2016

Available: Copies:

6.

Cover image for Unusual anchors of luxury : luxury brands entering emerging markets

Unusual anchors of luxury : luxury brands entering emerging markets

Unusual anchors of luxury : luxury brands entering emerging markets

by

Masilela, Nobuhle Sarah.

Format:

Manuscript

Publication Date

2016

Available: Copies:

7.

Cover image for Investigating the customer decision journey in emerging market

Investigating the customer decision journey in emerging market

Investigating the customer decision journey in emerging market

by

De Jager, Laverne.

Format:

Manuscript

Publication Date

2016

Available: Copies:

8.

Cover image for Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

by

Mniki, Musa.

Format:

Manuscript

Publication Date

2016

Available: Copies:

9.

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

by

Diale, Mathabo.

Format:

Manuscript

Publication Date

2016

Available: Copies:

10.

Analysing how the EFF have built their brand in the last 4 years

Analysing how the EFF have built their brand in the last 4 years

by

Kganyago, Kgabo.

Format:

Manuscript

Publication Date

2016

Available: Copies:

11.

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

by

Nxumalo, Lungile Zenda.

Format:

Manuscript

Publication Date

2016

Available: Copies:

12.

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

by

Mdluli, Mbali Sharon.

Format:

Manuscript

Publication Date

2016

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(372)

Independent Institute of Education. Design School Southern Africa.

(108)

Independent Institute of Education. Vega School.

(24)

Independent Institute of Education. Vega School

(16)

Harrisberg, Jessica.

(2)

Howell, Alexander-Ross.

(2)

Independent Institute of Education.

(2)

Independent Institute of Education. Vega School.

(2)

(2)

Rangasamy, Rikashni.

(2)

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(2)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

Breganski, Carla.

(1)

Bremner, Nicola.

(1)

Briedenhann, Chantel.

(1)

Britchford, Tarryn.

(1)

(1)

Brown, Chloe Tara.

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

Clarke, Savanna.

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

Coetzee, Stefan.

(1)

(1)

Collis, Chanel.

(1)

Colville, Sarah.

(1)

Combrinck, Corey.

(1)

Cook, Carla Maree.

(1)

(1)

(1)

Crabtree, Amy-Sue

(1)

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(1)

Cressy, Anastasia.

(1)

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(1)

Crozier, Monique.

(1)

Cunningham, Ashleigh

(1)

(1)

(1)

D'Artnell, A. N.

(1)

Da Silva, Roxanne.

(1)

Da Vinci Institute

(1)

Damata, Simone.

(1)

(1)

Davis, Nivenia.

(1)

Dawson, Candice Kim.

(1)

De Agrela, M. C.

(1)

De Beer, Sarah Ann.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

De Jager, Laverne.

(1)

De Klerk, Chelsea Dee.

(1)

De Klerk, Linda.

(1)

De Klerk, Shadé.

(1)

De Kock, Kaitlin.

(1)

De Lima, Marina.

(1)

De Reuk, Chanel.

(1)

De Villiers, Simone.

(1)

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(1)

(1)

Deane, Alistair.

(1)

Deckers, Jessica.

(1)

(1)

Devenish, Christine.

(1)

(1)

(1)

Dhladhla, Sifiso.

(1)

Dhlamini, Zama.

(1)

Di Bartolo, Marianna

(1)

Diale, Mathabo.

(1)

Dickens, Brooke.

(1)

Dickinson, Michael.

(1)

Digue, Sarah-Ann.

(1)

Dinake, Rebone.

(1)

Dippenaar, Elmarie Elizabeth.

(1)

Dobie, Kaylee Anne.

(1)

Dollman, Samantha.

(1)

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(1)

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(1)

Du Plessis, I. H.

(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

Dziba, Khangelani.

(1)

Eaton, Samantha.

(1)

(1)

Ehrlich, Chaim.

(1)

Ellis, Michael Roy.

(1)

Engelbrecht, Anelé.

(1)

Esterhuyse, Elzaan Erica.

(1)

Estribio, Sandra.

(1)

Evans, Tasneem.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

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(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

(1)

Forbay, Rosland

(1)

(1)

Fourie, Claudine.

(1)

Fourie, Jan-Hendrick.

(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

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Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(681)

(1)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

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Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

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