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73. 
Cover image for Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Opportunity or Problem Research -- Audience Research -- Objectives -- Impact Objectives -- Output Objectives
Available: Copies:
74. 
Cover image for On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The
Available: Copies:
75. 
Cover image for Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health
Available: Copies:
76. 
Cover image for Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Deployment: A Normative Framework -- Mini-Case 14.1: Communicating with Non-Technical Audiences -- 15.In
Available: Copies:
77. 
Cover image for Media studies : texts, production, context
by 
Long, Paul, 1967- author.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
audiences -- What is an audience? -- Propaganda and manipulating audiences -- Media effects and moral panics
Available: Copies:
78. 
Cover image for Handbook of communication history
by 
Simonson, Peter, 1962-
Format: 
Books
Publication Date 
2013
Excerpt: 
.Audiences: Publics, Crowds, Mass / Richard Butsch -- 5.Rhetoric in Cross-Cultural Perspectives / C. Jan
Available: Copies:
79. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
power to bypass traditional media -- The audience's power to respond -- Traditional or new media - which
Available: Copies:
80. 
Cover image for How to do media and cultural studies
by 
Stokes, Jane C.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Why Study Audiences? -- Researching Media Effects -- The Ethics of Audience Research -- Survey
Available: Copies:
by 
Bignell, Jonathan. (uri) http://id.loc.gov/authorities/names/n96077329 (uri) http://viaf.org/viaf/sourceID/LC 96077329 (uri) /resolver/wikidata/lc/n96077329
Format: 
Books
Publication Date 
2013
Excerpt: 
audiences -- Television in everyday life.
Available: Copies:
82. 
Cover image for Media and society
by 
O'Shaughnessy, Michael, 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
, meanings, and audiences -- New media and technological development -- Semiology -- Reading images and
Available: Copies:
83. 
Cover image for Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
with Issues, Risks, and Crises -- Reaching Diverse Audiences -- Public Relations and the Law -- pt. 4
Available: Copies:
84. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
Wise, and Sam Bradley -- Involvement / by Eric Haley -- Specific audiences -- A theory of advertising
Available: Copies:
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