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73. 
Cover image for Management of electronic and digital media
by 
Albarran, Alan B.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences
Available: Copies:
74. 
Cover image for Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Opportunity or Problem Research -- Audience Research -- Objectives -- Impact Objectives -- Output Objectives
Available: Copies:
75. 
Cover image for Handbook of communication history
by 
Simonson, Peter, 1962-
Format: 
Books
Publication Date 
2013
Excerpt: 
.Audiences: Publics, Crowds, Mass / Richard Butsch -- 5.Rhetoric in Cross-Cultural Perspectives / C. Jan
Available: Copies:
76. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
power to bypass traditional media -- The audience's power to respond -- Traditional or new media - which
Available: Copies:
77. 
Cover image for On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The
Available: Copies:
78. 
Cover image for Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health
Available: Copies:
79. 
Cover image for Who was William Shakespeare? : an introduction to the life and works
by 
Callaghan, Dympna.
Format: 
Books
Publication Date 
2013
Excerpt: 
plays, suited to both undergraduate and popular audiences ; Looks at 24 of the most significant plays
Available: Copies:
80. 
Cover image for Social media marketing :  a strategic approach /  Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
by 
Barker, Melissa S.
Format: 
Books
Publication Date 
2013
Excerpt: 
1. Why Social Media?. 2. Goals and Strategies -- 3. Identifying Target Audiences -- 4. Rules of
Available: Copies:
by 
Bignell, Jonathan. (uri) http://id.loc.gov/authorities/names/n96077329 (uri) http://viaf.org/viaf/sourceID/LC 96077329 (uri) /resolver/wikidata/lc/n96077329
Format: 
Books
Publication Date 
2013
Excerpt: 
audiences -- Television in everyday life.
Available: Copies:
82. 
Cover image for Media and society
by 
O'Shaughnessy, Michael, 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
, meanings, and audiences -- New media and technological development -- Semiology -- Reading images and
Available: Copies:
83. 
Cover image for Interpersonal skills in organizations
by 
De Janasz, Suzanne C.
Format: 
Books
Publication Date 
2012
Excerpt: 
and skill of listening -- Communicating effectively -- Persuading individuals and audiences
Available: Copies:
84. 
Cover image for The Routledge companion to news and journalism
by 
Allan, Stuart, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
.Journalism and the Question of Citizenship / Toby Miller -- 37.News, Audiences and the Construction of Public
Available: Copies:
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