by
Sargeant, Adrian.
Format:
Books
Publication Date
2001
Excerpt:
Buying -- 4. Customer Acquisition -- 5. Building a Customer Database -- 6. Customer Retention - Building
by
Reichheld, Frederick F.
Format:
Books
Publication Date
2001 1996
Excerpt:
The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Format:
Books
Publication Date
2000
Excerpt:
-- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies
by
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format:
Books
Publication Date
2000
Excerpt:
Customer loyalty.
by
Pringle, Hamish.
Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm
Format:
Books
Publication Date
1999
Excerpt:
, increase customer loyalty, build sales, create press coverage and more."
by
O'Malley, Lisa.
Format:
Books
Publication Date
1999
Excerpt:
encourage loyalty and build customer relationships, and the impact of technology and ethical concerns.
by
Sheth, Jagdish N.
Format:
Books
Publication Date
1999
Excerpt:
Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
by
Payne, Adrian.
Format:
Books
Publication Date
1995
Excerpt:
Customer relations.
Format:
Books
Publication Date
1994
Excerpt:
Customer relations.
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