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73. 
Cover image for Direct and interactive marketing
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2001
Excerpt: 
Buying -- 4. Customer Acquisition -- 5. Building a Customer Database -- 6. Customer Retention - Building
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by 
Reichheld, Frederick F.
Format: 
Books
Publication Date 
2001 1996
Excerpt: 
The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld
Available: Copies:
75. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies
Available: Copies:
77. 
Cover image for Brand spirit : how cause related marketing builds brands
by 
Pringle, Hamish.
Format: 
Books
Publication Date 
1999
Excerpt: 
, increase customer loyalty, build sales, create press coverage and more."
Available: Copies:
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
encourage loyalty and build customer relationships, and the impact of technology and ethical concerns.
Available: Copies:
79. 
Cover image for Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.
Available: Copies:
80. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
Available: Copies:
82. 
Cover image for Command performance : the art of delivering quality service
Format: 
Books
Publication Date 
1994
Excerpt: 
Customer relations.
Available: Copies:
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