Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

DIGITAL MARKETING FOUNDATIONS AND STRATEGY. Zahay, D

platforms such as Zoom and Microsoft Teams - the ongoing impacts of digital disruption and transformation on

Digital storytelling for brands / Tombleson, Bridget, author.

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

Advertising in the digital age : theories & practices / Yesiloglu, Sevil, author.

YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /

The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.

: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies

management techniques for the evolving age of digital media, and perspectives on reputation management in an

discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro