Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

What is on the bottle : a study into key visual elements of South African wine label design and packaging

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers