Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

South African political parties, manifestos and branding : an explorative study

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

David and Goliath : a study of the South African domestic airline business from a brand health perspective