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73. 
Cover image for Microeconomics
by 
Pindyck, Robert S.
Format: 
Books
Publication Date 
2005
Excerpt: 
equilibrium and economic efficiency -- Markets with asymmetric information -- Externalities and public goods.
Available: Copies:
by 
Gitman, Lawrence J.
Format: 
Books
Publication Date 
2005
Excerpt: 
stocks. Common stocks ; Analyzing common stocks ; Stock valuation ; Market price behavior -- Investing in
Available: Copies:
75. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
76. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
Available: Copies:
77. 
Cover image for Retailing management
by 
Levy, Michael, 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Information systems and supply chain management -- Customer relationship management -- Merchandise Management
Available: Copies:
78. 
Cover image for Project management for business and engineering : principles and practice
by 
Nicholas, John M., 1945-
Format: 
Books
Publication Date 
2004
Excerpt: 
. Managing risks in projects -- Ch. 11. Project control -- Ch. 12. Project management information systems
Available: Copies:
79. 
Cover image for Consumer behavior : in fashion
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior : in fashion / Solomon, Michael R.
Available: Copies:
80. 
Cover image for Hope & despair : how perceptions of the future shape human behavior
by 
Reading, Anthony.
Format: 
Books
Publication Date 
2004
Excerpt: 
Hope & despair : how perceptions of the future shape human behavior / Reading, Anthony.
Available: Copies:
81. 
Cover image for Learning to live together : preventing hatred and violence in child and adolescent development
by 
Hamburg, David A., 1925-2019.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Development of Prosocial Behavior -- 6. Violence Prevention in the Context of Child and Adolescent Development
Available: Copies:
82. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
Available: Copies:
83. 
Cover image for Introduction to management accounting
by 
Horngren, Charles T., 1926-
Format: 
Books
Publication Date 
2002
Excerpt: 
. Introduction to cost behavior and cost-volume relationships -- 3. Measurement of cost behaivor -- 4. Cost
Available: Copies:
84. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
Available: Copies:
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