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73. 
Cover image for Preattentive processing of web advertising
Preattentive processing of web advertising
Preattentive processing of web advertising
by 
Yoo, Chan Yun.
Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Internet advertising -- Psychological aspects.
Available: Copies:
74. 
Cover image for Processing Web ads : the effects of animation and arousing content
Processing Web ads : the effects of animation and arousing content
Processing Web ads : the effects of animation and arousing content
by 
Chung, Yongkuk.
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007013385.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Internet advertising.
Available: Copies:
75. 
Cover image for Global communication
Global communication
by 
Kamalipour, Yahya R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Douglas A. Boyd -- The global implications of the internet / George A. Barnett, Devan Rosen -- Milestones
Available: Copies:
76. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
77. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
Available: Copies:
78. 
Cover image for Encyclopedia of children, adolescents, and the media
Encyclopedia of children, adolescents, and the media
by 
Arnett, Jeffrey Jensen.
Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2006016723-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Internet and teenagers -- Encyclopedias.
Available: Copies:
79. 
Cover image for The entrepreneur and small business problem solver
The entrepreneur and small business problem solver
The entrepreneur and small business problem solver
by 
Cohen, William A., 1937-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
your business with advertising and publicity -- 12. How to sell and build your own sales organization
Available: Copies:
80. 
Cover image for The elements of online journalism
The elements of online journalism
by 
Rosales, Rey G.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Online news and games -- Managing interactive projects -- Internet security and ethical challenges
Available: Copies:
81. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion
Available: Copies:
82. 
Cover image for Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
by 
James, Christopher.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South
Available: Copies:
83. 
Cover image for Introduction to marketing
Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
84. 
Cover image for Pay per click search engine marketing for dummies
Pay per click search engine marketing for dummies
Pay per click search engine marketing for dummies
by 
Kent, Peter, 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
Internet advertising.
Available: Copies:
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Belch, George E. (George Edward), 1951-
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