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1. 
Cover image for Marketing to moviegoers : a handbook of strategies used by major studios and independents
by 
Marich, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
integrated publicity campaigns, and conducting consumer research - for each film that will inspire confidence
Available: Copies:
2. 
Cover image for The golden age of advertising : the 60s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
Publicité -- États-Unis -- Histoire -- 20e siècle.
Available: Copies:
3. 
Cover image for Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
-- Ch. 7. Boost your Web presence with a zine -- Ch. 8. Talking heads : the cost of free publicity -- Ch
Available: Copies:
4. 
Cover image for Irresistible empire : America's advance through twentieth-century Europe
by 
De Grazia, Victoria.
Format: 
Books
Publication Date 
2005
Excerpt: 
outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of
Available: Copies:
5. 
Cover image for Murderous methods : Using forensic science to solve lethal crimes
by 
Benecke, Mark.
Format: 
Books
Publication Date 
2005
Excerpt: 
measurements -- 4. Fatal crimes, sometimes fatal punishments -- 5. Witnesses, publicity, and dead silence.
Available: Copies:
6. 
Cover image for Fashion brands : branding style from Armani to Zara
by 
Tungate, Mark, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Publicité
Available: Copies:
7. 
Cover image for Writing for interior design
by 
Eakins, Patricia.
Format: 
Books
Publication Date 
2005
Excerpt: 
installation -- Marketing through promotion, advertising, and publicity -- Selling yourself to prospective
Available: Copies:
9. 
Cover image for Art and advertising
by 
Gibbons, Joan.
Format: 
Books
Publication Date 
2005
Excerpt: 
Publicité
Available: Copies:
10. 
Cover image for Kidnapped : how irresponsible marketers are stealing the minds of your children
by 
Acuff, Dan S., 1942-
Format: 
Books
Publication Date 
2005
Excerpt: 
Publicité et enfants.
Available: Copies:
11. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and
Available: Copies:
by 
Grandstaff, Dan.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Managing your fear -- Keeping your presentations working for you -- Getting publicity for your
Available: Copies:
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