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841. 
Cover image for Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
Epica. Book 17, Europe's best advertisting / Rawlins, Andrew. editor.
Available: Copies:
842. 
Cover image for 20s : all-American ads
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising -- United States -- History -- 20th century.
Available: Copies:
843. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- 11. Advertising -- History : origins of advertising -- Technology : new advertising media
Available: Copies:
844. 
Cover image for The commercialisation of sport
by 
Slack, Trevor, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
commercialisation : sport advertising cultural resistance in Aotearoa/New Zealand / Steven J. Jackson, Andrew
Available: Copies:
845. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public
Available: Copies:
846. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising.
Available: Copies:
847. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
sometimes sought through promotion, advertising and communications plans."--BOOK JACKET.
Available: Copies:
848. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Format: 
Books
Publication Date 
2004
Excerpt: 
, Pocketbook Power is a must-read for advertising and marketing professionals who are determined to reach the
Available: Copies:
849. 
Cover image for The welfare economics of public policy : a practical approach to project and policy evaluation
by 
Just, Richard E.
Format: 
Books
Publication Date 
2004
Excerpt: 
information with applications to advertising and information policy -- Stochastic welfare economics with
Available: Copies:
by 
Lynn, Jonathan.
Format: 
Video disc
Publication Date 
2004 2003
Excerpt: 
A New York advertising executive (Cuba Gooding, Jr.), who is about to land a big account, has his
Available: Copies:
851. 
Cover image for Before the brand : creating the unique DNA of an enduring brand identity
by 
Perry, Alycia.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
852. 
Cover image for MAK architects.
by 
Murray, Peter, 1920-1992.
Format: 
Books
Publication Date 
2003
Excerpt: 
/ by Peter Murray ; The bearable lightness of advertising / by Simon Gravatt -- Building relations
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