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2101. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
2102. 
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and children.
Available: Copies:
2103. 
Cover image for Proverbs : a handbook
by 
Mieder, Wolfgang.
Format: 
Books
Publication Date 
2004
Excerpt: 
" : an advertising slogan turned American proverb -- Proverbs from different cultures and languages
Available: Copies:
2104. 
Cover image for Graphic design school : the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2004
Excerpt: 
issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web design
Available: Copies:
2105. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
Available: Copies:
2106. 
Cover image for Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
Epica. Book 17, Europe's best advertisting / Rawlins, Andrew. editor.
Available: Copies:
2107. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public
Available: Copies:
2108. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising.
Available: Copies:
2109. 
Cover image for EGO : the difference between telling and selling.
by 
EGO (Firm)
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising agencies -- United States -- Case studies.
Available: Copies:
2110. 
Cover image for United we brand : how to create a cohesive brand that's seen, heard, and remembered
by 
Moser, Mike, 1953-
Format: 
Books
Publication Date 
2003
Excerpt: 
-flight consulting and advertising agencies in the hands of every executive, small business owner, and entrepreneur
Available: Copies:
2112. 
Cover image for Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2003
Excerpt: 
central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet
Available: Copies:
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