sometimes sought through promotion, advertising and communications plans."--BOOK JACKET.

, Pocketbook Power is a must-read for advertising and marketing professionals who are determined to reach the

concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public

A New York advertising executive (Cuba Gooding, Jr.), who is about to land a big account, has his

information with applications to advertising and information policy -- Stochastic welfare economics with

-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and

, promotions, and advertising -- Posters -- Type in motion: animations and film titles -- Visual identity

" : an advertising slogan turned American proverb -- Proverbs from different cultures and languages

relationship management -- 5. Online advertising -- -- pt. 3. Business-to-business e-commerce -- 6. Company

Advertising -- United States -- History -- 20th century.

central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet

Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business