practical exercises and reflective tasks will encourage the reader to engage with the text and contextualise

, based on fundamental principles and elements, readers will learn to approach visual design in a manner

fables The Energy Bus, by Jon Gordon, takes readers on an enlightening and inspiring ride that reveals 10

type, image, and color can create hierarchies to engage. and sustain readers' interest." "Practical

record of successful corporate communication, thus offering readers best practice examples. Illustrations

speak to different markets is vital for success in today's competitive market. This book walks readers

to define this exciting field, and they continue to engage readers by providing several updated

and practical decision-making skills to successfully prepare readers for the increasingly complex and

readers back to medieval Kingsbridge two centuries later, as the men, women and children of the city once

: Textual Structures -- Readers and texts -- Words and images -- Functions -- Forms -- Placing -- Prominence

College readers.

College readers.