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109. 
Cover image for A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
A framework for marketing management / Kotler, Philip.
Available: Copies:
110. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
111. 
Cover image for Rethinking corporate security in the post-9/11 era
by 
Dalton, Dennis R.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic Approach -- 4. The Corporate Security Manager As Organizational Strategic Planner -- 5. The Call
Available: Copies:
113. 
Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Format: 
Books
Publication Date 
2003
Excerpt: 
campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.
Available: Copies:
114. 
Cover image for Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising agencies -- Management.
Available: Copies:
by 
Verwey, Sonja.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic organisational communication : paradigms and paradoxes / Verwey, Sonja.
Available: Copies:
116. 
Cover image for Passion branding
by 
Duffy, Neill.
Format: 
Books
Publication Date 
2003
Excerpt: 
platforms -- Strategic passion branding management -- The measurement challenge -- return on investment and
Available: Copies:
117. 
Cover image for Research methods for business students
by 
Saunders, M. N. K.
Format: 
Books
Publication Date 
2003
Excerpt: 
Management -- Research -- Data processing.
Available: Copies:
118. 
Cover image for Essentials of entrepreneurship and small business management
by 
Zimmerer, Thomas.
Format: 
Books
Publication Date 
2002
Excerpt: 
Essentials of entrepreneurship and small business management / Zimmerer, Thomas.
Available: Copies:
119. 
Cover image for International business : competing in the global marketplace : postscript 2002
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2002
Excerpt: 
International business enterprises -- Management.
Available: Copies:
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