by
Kotler, Philip.
Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368
Format:
Electronic Resources
Publication Date
2003
Excerpt:
Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business
by
Lois, George.
Format:
Books
Publication Date
2003
Excerpt:
Advertising campaigns -- Anecdotes.
by
Sherrington, Mark.
View this book online, via DawsonERA, both on- and off-campus
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html
Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html
Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html
Format:
Books
Publication Date
2003
Excerpt:
propositions: a semiotic alternative to traditional advertising research / Levi-Strauss: a business in denial
by
Haig, Matt.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures
Format:
Books
Publication Date
2003
Excerpt:
-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes
by
Perry, Alycia.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html
Format:
Books
Publication Date
2003
Excerpt:
Advertising -- Brand name products.
by
Jaffe, Andrew, 1938-2010.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html
Format:
Books
Publication Date
2003
Excerpt:
Advertising agencies -- Management.
by
Murray, Peter, 1920-1992.
Format:
Books
Publication Date
2003
Excerpt:
/ by Peter Murray ; The bearable lightness of advertising / by Simon Gravatt -- Building relations
by
Brown, Richard, 1971-
Format:
Video disc
Publication Date
2003
Excerpt:
Advertising -- Production and direction.
by
McQueen, Humphrey, 1942-
Format:
Books
Publication Date
2003
Excerpt:
Symbolism in advertising.
by
Klein, Naomi, 1970-
Format:
Video disc
Publication Date
2003
Excerpt:
advertising ; Public vs. private.
by
Fortunati, Leopoldina.
Format:
Books
Publication Date
2003
Excerpt:
Advertising -- Fashion.
by
Aitchison, Jim.
Format:
Books
Publication Date
2003
Excerpt:
Radio advertising.
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