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529. 
Cover image for Before the brand : creating the unique DNA of an enduring brand identity
Before the brand : creating the unique DNA of an enduring brand identity
by 
Perry, Alycia.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
530. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Table of contents Kostenfrei
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Production techniques -- Distribution, promotion and selling advertising space -- Case study: the British
Available: Copies:
532. 
Cover image for Reaching audiences : a guide to media writing
Reaching audiences : a guide to media writing
by 
Yopp, Jan Johnson.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B
Available: Copies:
533. 
Cover image for Mediating the human body : technology, communication, and fashion
Mediating the human body : technology, communication, and fashion
by 
Fortunati, Leopoldina.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising -- Fashion.
Available: Copies:
534. 
Cover image for EGO : the difference between telling and selling.
EGO : the difference between telling and selling.
by 
EGO (Firm)
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising agencies -- United States -- Case studies.
Available: Copies:
536. 
Cover image for Brand management : a theoretical and practical approach
Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management
Format: 
Books
Publication Date 
2003
Excerpt: 
central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet
Available: Copies:
537. 
Cover image for United we brand : how to create a cohesive brand that's seen, heard, and remembered
United we brand : how to create a cohesive brand that's seen, heard, and remembered
by 
Moser, Mike, 1953-
Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002152610.html
Format: 
Books
Publication Date 
2003
Excerpt: 
-flight consulting and advertising agencies in the hands of every executive, small business owner, and entrepreneur
Available: Copies:
538. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business
Available: Copies:
539. 
Cover image for $Ellebrity : my angling and tangling with famous people
$Ellebrity : my angling and tangling with famous people
by 
Lois, George.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising campaigns -- Anecdotes.
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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Belch, George E. (George Edward), 1951-
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