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73. 
Cover image for The media student's book
by 
Branston, Gill.
Table of contents Kostenfrei
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Production techniques -- Distribution, promotion and selling advertising space -- Case study: the British
Available: Copies:
74. 
Cover image for MAK architects.
by 
Murray, Peter, 1920-1992.
Format: 
Books
Publication Date 
2003
Excerpt: 
/ by Peter Murray ; The bearable lightness of advertising / by Simon Gravatt -- Building relations
Available: Copies:
75. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
Available: Copies:
76. 
Cover image for 30s : all-American ads
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising copy -- United States -- 20th century -- Pictorial works.
Available: Copies:
by 
Klein, Naomi, 1970-
Format: 
Video disc
Publication Date 
2003
Excerpt: 
advertising ; Public vs. private.
Available: Copies:
78. 
Cover image for The essence of capitalism : the origins of our future
by 
McQueen, Humphrey, 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
Symbolism in advertising.
Available: Copies:
79. 
Cover image for Mediating the human body : technology, communication, and fashion
by 
Fortunati, Leopoldina.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising -- Fashion.
Available: Copies:
80. 
Cover image for EGO : the difference between telling and selling.
by 
EGO (Firm)
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising agencies -- United States -- Case studies.
Available: Copies:
81. 
Cover image for United we brand : how to create a cohesive brand that's seen, heard, and remembered
by 
Moser, Mike, 1953-
Format: 
Books
Publication Date 
2003
Excerpt: 
-flight consulting and advertising agencies in the hands of every executive, small business owner, and entrepreneur
Available: Copies:
83. 
Cover image for Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2003
Excerpt: 
central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet
Available: Copies:
84. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business
Available: Copies:
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