A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

Has the cork become a Kroc?

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

Investigating branding to a non-professional sporting environment, specifically pertaining to golf

Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?

Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?

Should advertising agencies consider customisation as a tool for meeting clients brand needs?

An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisation

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste