by
Lois, George.
Format:
Books
Publication Date
2003
Excerpt:
Advertising campaigns -- Anecdotes.
by
Sherrington, Mark.
View this book online, via DawsonERA, both on- and off-campus
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html
Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html
Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html
Format:
Books
Publication Date
2003
Excerpt:
propositions: a semiotic alternative to traditional advertising research / Levi-Strauss: a business in denial
by
Haig, Matt.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures
Format:
Books
Publication Date
2003
Excerpt:
-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes
by
Aitchison, Jim.
Format:
Books
Publication Date
2003
Excerpt:
Radio advertising.
by
Jaffe, Andrew, 1938-2010.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html
Format:
Books
Publication Date
2003
Excerpt:
Advertising agencies -- Management.
by
Perry, Alycia.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html
Format:
Books
Publication Date
2003
Excerpt:
Advertising -- Brand name products.
by
Brown, Richard, 1971-
Format:
Video disc
Publication Date
2003
Excerpt:
Advertising -- Production and direction.
by
Scarborough, Norman M.
Format:
Books
Publication Date
2003
Excerpt:
and credit strategies -- 11. Creative use of advertising and promotion -- 12. Global marketing
177.
by
Roman, Kenneth.
Format:
Books
Publication Date
2003
Excerpt:
Advertising.
by
Yopp, Jan Johnson.
Format:
Books
Publication Date
2003
Excerpt:
. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B
by
Hollis, Richard.
Format:
Books
Publication Date
2002
Excerpt:
in brochures and magazines, advertising, corporate identity, television and electronic media, and the
by
Zelinsky, Marilyn.
Table of contents http://catdir.loc.gov/catdir/toc/fy043/2002008185.html
Format:
Books
Publication Date
2002
Excerpt:
comforts : Monster.com -- Causing a stir : PUSH Advertising Agency -- Playing for profits : Cognex
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