by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Format:
Books
Publication Date
2002
Excerpt:
strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan
by
Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format:
Books
Publication Date
2002
Excerpt:
, marketing and advertising industries to this text. unique collaboration of respected authors, both
by
Johnson, Michael, 1964-
Format:
Books
Publication Date
2002
Excerpt:
sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
by
Fill, Chris.
Format:
Books
Publication Date
2002
Excerpt:
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
by
Smith, Shaun.
Format:
Books
Publication Date
2002
Excerpt:
Advertising -- Brand name products.
by
Heller, Steven.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280975.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002280975.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2002280975.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002280975.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2002280975.html
Format:
Books
Publication Date
2002
Excerpt:
-- Information design -- Advertising -- Environmental -- Interactivity -- What do you look for? Motion -- Type
by
Mirzoeff, Nicholas, 1962-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3090513
Format:
Books
Publication Date
2002
Excerpt:
exhibitionary order / Timothy Mitchell ; Soft-soaping empire: commodity racism and imperial advertising / Anne
by
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format:
Books
Publication Date
2002
Excerpt:
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format:
Books
Publication Date
2002
Excerpt:
communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan
by
Baskin, Merry.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2003268680-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html
Format:
Books
Publication Date
2002
Excerpt:
Advertising -- Brand name products.
by
Nielsen, Jakob, 1957-
Format:
Books
Publication Date
2002
Excerpt:
-- ALT Text -- Music -- Animation -- Advertising -- Typography -- Body Text and Background Colors -- Link
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