fully up-to-date to include the latest research findings for marketing decision-making. The text covers

. Student Decision Making as Active Learning: Experimental Economics in the Classroom / Charles Noussair and

-- Ch. 12. Initial Screening -- Ch. 13. Decision Making for Selection -- Ch. 14. Managerial Selection

Topics include: Personnel decision-making; Trainers and equity; Occupational assessments; 360

-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence

for decision making ; Implications of decision making for decision support systems -- Important

Meeting Leader's Role -- Structuring Decision-Making Meetings -- Generating Alternatives -- Choosing Among

-Volume-Profit Analysis -- 8. Full Costing -- 9. Budgeting -- 10. Capital Investment Decisions -- 11. The Management of

Marketing -- Decision making.

trends in tourism. It incorporates extensive coverage of the characteristics of tourism, making it

making. In addition to presenting the fundamental concepts and problems of business ethics, normative

and Public Decision Making / Maria Nzomo -- 10. "Our Women Keep Our Skies from Falling": Women