attract or influence others. For the fifth edition, Amy de la Haye, former Curator of Twentieth

This is the 14th edition of 'Marketing Management' which preserves the strengths of previous

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, thoroughly revised, recalculated and reimagined for this new edition.

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Edition of Retailing Management emphasizes five important developments in retailing: the increasing role

The Eleventh Edition of Stevenson's Operations Management features integrated, up-to-date coverage