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13. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
14. 
Cover image for Living in the Information Age : a new media reader
by 
Bucy, Erik P., 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration
Available: Copies:
15. 
Cover image for The complete guide to self-publishing
by 
Ross, Tom, 1933-
Format: 
Books
Publication Date 
2002
Excerpt: 
selection, research, book design and manufacture, advertising, marketing, publicity, promotion, and
Available: Copies:
by 
Sunday Times.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
17. 
Cover image for A good hard kick in the ass : basic training for entrepreneurs
by 
Adams, Rob, 1959-
Format: 
Books
Publication Date 
2002
Excerpt: 
-- from quality companies -- Advertising and marketing are not synonymous -- Nobody else can sell your
Available: Copies:
18. 
Cover image for Cases in e-commerce
by 
Rayport, Jeffrey F.
Format: 
Books
Publication Date 
2002 2001
Excerpt: 
Internet advertising -- Case studies.
Available: Copies:
19. 
Cover image for A century of American icons : 100 products and slogans from the 20th century consumer culture
by 
Cross, Mary, 1934-
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising -- Brand name products -- United States -- History -- 20th century.
Available: Copies:
20. 
Cover image for The social life of information
by 
Brown, John Seely.
Format: 
Books
Publication Date 
2002 2000
Excerpt: 
Advertising, and California's "Virtual University," and from historical, social, and cultural research, the
Available: Copies:
21. 
Cover image for Welcome to the creative age : bananas, business and the death of marketing
by 
Earls, Mark.
Format: 
Books
Publication Date 
2002
Excerpt: 
is What You Do ... -- 9. Advertising is Not Communication -- 10. The Shared Enterprise - Putting
Available: Copies:
22. 
Cover image for Age of propaganda : the everyday use and abuse of persuasion
by 
Pratkanis, Anthony R.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising.
Available: Copies:
23. 
Cover image for Essentials of entrepreneurship and small business management
by 
Zimmerer, Thomas.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Advertising and Pricing for Profit. Managing Cash Flow. Creating a Successful Financial Plan -- Crafting a
Available: Copies:
by 
Marien, Mary Warner.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Surrealist Photography -- Experimental Photography and Advertising -- California Modern -- Social Science
Available: Copies:
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