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Print
by 
Earls, Mark.
Format: 
Books
Publication Date 
2002
Excerpt: 
is What You Do ... -- 9. Advertising is Not Communication -- 10. The Shared Enterprise - Putting
Available: Copies:
890. 
Cover image for A century of American icons : 100 products and slogans from the 20th century consumer culture
by 
Cross, Mary, 1934-
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising -- Brand name products -- United States -- History -- 20th century.
Available: Copies:
891. 
Cover image for The social life of information
by 
Brown, John Seely.
Format: 
Books
Publication Date 
2002 2000
Excerpt: 
Advertising, and California's "Virtual University," and from historical, social, and cultural research, the
Available: Copies:
892. 
Cover image for Graphic design : a concise history
by 
Hollis, Richard.
Format: 
Books
Publication Date 
2002
Excerpt: 
in brochures and magazines, advertising, corporate identity, television and electronic media, and the
Available: Copies:
by 
Zimmerer, Thomas.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Advertising and Pricing for Profit. Managing Cash Flow. Creating a Successful Financial Plan -- Crafting a
Available: Copies:
by 
Marien, Mary Warner.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Surrealist Photography -- Experimental Photography and Advertising -- California Modern -- Social Science
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan
Available: Copies:
896. 
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2002
Excerpt: 
, marketing and advertising industries to this text. unique collaboration of respected authors, both
Available: Copies:
897. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales
Available: Copies:
by 
Johnson, Michael, 1964-
Format: 
Books
Publication Date 
2002
Excerpt: 
sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with
Available: Copies:
899. 
Cover image for Online branding
by 
Drew, Keith.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
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