IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
1051 Results Found Subscribe to search results
000000000000IIE
Print
901. 
Cover image for Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
Available: Copies:
902. 
Cover image for The copy workshop workbook
The copy workshop workbook
by 
Bendinger, Bruce.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising copy -- Problems, exercises, etc.
Available: Copies:
903. 
Cover image for The visual culture reader
The visual culture reader
by 
Mirzoeff, Nicholas, 1962-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3090513
Format: 
Books
Publication Date 
2002
Excerpt: 
exhibitionary order / Timothy Mitchell ; Soft-soaping empire: commodity racism and imperial advertising / Anne
Available: Copies:
904. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
905. 
Cover image for Marketing plans that work
Marketing plans that work
by 
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format: 
Books
Publication Date 
2002
Excerpt: 
communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan
Available: Copies:
906. 
Cover image for Brand new brand thinking : brought to life by 11 experts who do
Brand new brand thinking : brought to life by 11 experts who do
Brand new brand thinking : brought to life by 11 experts who do
by 
Baskin, Merry.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2003268680-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
907. 
Cover image for The 2002 encyclopaedia of brands and branding in South Africa.
The 2002 encyclopaedia of brands and branding in South Africa.
The 2002 encyclopaedia of brands and branding in South Africa.
by 
Sunday Times.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
908. 
Cover image for A good hard kick in the ass : basic training for entrepreneurs
A good hard kick in the ass : basic training for entrepreneurs
by 
Adams, Rob, 1959-
Sample text http://catdir.loc.gov/catdir/samples/random042/2001042467.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001042467.html
Publisher description http://catdir.loc.gov/catdir/description/random045/2001042467.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- from quality companies -- Advertising and marketing are not synonymous -- Nobody else can sell your
Available: Copies:
909. 
Cover image for Age of propaganda : the everyday use and abuse of persuasion
Age of propaganda : the everyday use and abuse of persuasion
by 
Pratkanis, Anthony R.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising.
Available: Copies:
910. 
Cover image for Magazine design that works : secrets for successful magazine design
Magazine design that works : secrets for successful magazine design
by 
King-Gordon, Stacey, author.
Format: 
Books
Publication Date 
2001
Excerpt: 
magazine -- TransWorld Surf -- Yoga Journal -- Walking -- Advertising Age -- Travel and Leisure -- Blue
Available: Copies:
911. 
Cover image for Graphic design solutions
Graphic design solutions
by 
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Advertising stratagems -- Television commercials -- Critique guide -- Expression -- Creative approaches
Available: Copies:
912. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising as Topic.
Available: Copies:
Limit Search Results
Access Level
Author
Independent Institute of Education. Vega School of Brand Leadership.
(22)
Affinity Advertising and Publishing.
(17)
Kotler, Philip.
(12)
Arens, William F.
(11)
Belch, George E. (George Edward), 1951-
(11)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Advertising.
(199)
Marketing.
(104)
Communication in marketing.
(55)
Branding (Marketing)
(51)
Internet marketing.
(44)
Item Available
Advanced Search Location