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25. 
Cover image for Online branding
by 
Drew, Keith.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
26. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising.
Available: Copies:
27. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
Available: Copies:
28. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
Available: Copies:
by 
Bendinger, Bruce.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising copy -- Problems, exercises, etc.
Available: Copies:
30. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
31. 
Cover image for Marketing plans that work
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan
Available: Copies:
32. 
Cover image for Magazine design that works : secrets for successful magazine design
by 
King-Gordon, Stacey, author.
Format: 
Books
Publication Date 
2001
Excerpt: 
magazine -- TransWorld Surf -- Yoga Journal -- Walking -- Advertising Age -- Travel and Leisure -- Blue
Available: Copies:
33. 
Cover image for Clean new world : culture, politics, and graphic design
by 
Lavin, Maud.
Format: 
Books
Publication Date 
2001
Excerpt: 
circle of new advertising designers -- Ringl + pit: the representation of women in German advertising
Available: Copies:
34. 
Cover image for Practice what you preach! : what managers must do to create a high achievement culture
by 
Maister, David H.
Format: 
Books
Publication Date 
2001
Excerpt: 
Study -- Age Levels -- Arkwright, Sutton: A Case Study -- Additional comparisons -- McLeary Advertising
Available: Copies:
35. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer
Available: Copies:
36. 
Cover image for Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
by 
Lodish, Leonard M.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
viral marketing -- Entrepreneurial advertising decisions -- Hiring is a marketing problem -- Marketing
Available: Copies:
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