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Print
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising -- Handbooks, manuals, etc.
Available: Copies:
158. 
Cover image for The principles and practice of electrical epilation
by 
Godfrey, Sheila.
Format: 
Books
Publication Date 
2001
Excerpt: 
equipment -- 23. Advertising and public relations -- 24. Professional ethics -- 25. Case histories.
Available: Copies:
159. 
Cover image for Magazine design that works : secrets for successful magazine design
by 
King-Gordon, Stacey, author.
Format: 
Books
Publication Date 
2001
Excerpt: 
magazine -- TransWorld Surf -- Yoga Journal -- Walking -- Advertising Age -- Travel and Leisure -- Blue
Available: Copies:
160. 
Cover image for Print in transition, 1850-1910 : studies in media and book history
by 
Brake, Laurel, 1941-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Gender and the new hournalism : the Yellow book -- Marketing notoriety : advertising the Savoy -- pt. III
Available: Copies:
161. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer
Available: Copies:
162. 
Cover image for Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
by 
Lodish, Leonard M.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
viral marketing -- Entrepreneurial advertising decisions -- Hiring is a marketing problem -- Marketing
Available: Copies:
163. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising as Topic.
Available: Copies:
by 
Mersham, G. M. (Gary Malcolm), 1949-
Format: 
Books
Publication Date 
2001
Excerpt: 
action -- The fundamentals of advertising -- Communication media in Africa -- Introduction to the digital
Available: Copies:
167. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
Available: Copies:
168. 
Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes
by 
Mark, Margaret.
Format: 
Books
Publication Date 
2001
Excerpt: 
the product itself, and can be communicated not only in the advertising, but also in event marketing
Available: Copies:
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