157.
by
Aitchison, Jim.
Format:
Books
Publication Date
2001
Excerpt:
Advertising -- Handbooks, manuals, etc.
by
Godfrey, Sheila.
Publisher description http://www.loc.gov/catdir/description/els031/2001025554.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001025554.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001025554.html
Format:
Books
Publication Date
2001
Excerpt:
equipment -- 23. Advertising and public relations -- 24. Professional ethics -- 25. Case histories.
by
King-Gordon, Stacey, author.
Format:
Books
Publication Date
2001
Excerpt:
magazine -- TransWorld Surf -- Yoga Journal -- Walking -- Advertising Age -- Travel and Leisure -- Blue
by
Brake, Laurel, 1941-
Table of contents http://catdir.loc.gov/catdir/toc/hol051/00055678.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol058/00055678.html
Publisher description http://catdir.loc.gov/catdir/description/hol051/00055678.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol058/00055678.html
Publisher description http://catdir.loc.gov/catdir/description/hol051/00055678.html
Format:
Books
Publication Date
2001
Excerpt:
-- Gender and the new hournalism : the Yellow book -- Marketing notoriety : advertising the Savoy -- pt. III
by
Deitel, Harvey M., 1945-
Format:
Books
Publication Date
2001
Excerpt:
Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer
by
Lodish, Leonard M.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
viral marketing -- Entrepreneurial advertising decisions -- Hiring is a marketing problem -- Marketing
by
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format:
Books
Publication Date
2001
Excerpt:
Advertising as Topic.
by
Mersham, G. M. (Gary Malcolm), 1949-
Format:
Books
Publication Date
2001
Excerpt:
action -- The fundamentals of advertising -- Communication media in Africa -- Introduction to the digital
by
Singer, Dorothy G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Format:
Books
Publication Date
2001
Excerpt:
Advertising as Topic.
by
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format:
Books
Publication Date
2001
Excerpt:
Positioning (Advertising)
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
by
Mark, Margaret.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html
Format:
Books
Publication Date
2001
Excerpt:
the product itself, and can be communicated not only in the advertising, but also in event marketing


