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Print
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising -- Handbooks, manuals, etc.
Available: Copies:
506. 
Cover image for Print in transition, 1850-1910 : studies in media and book history
by 
Brake, Laurel, 1941-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Gender and the new hournalism : the Yellow book -- Marketing notoriety : advertising the Savoy -- pt. III
Available: Copies:
507. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising as Topic.
Available: Copies:
by 
Mersham, G. M. (Gary Malcolm), 1949-
Format: 
Books
Publication Date 
2001
Excerpt: 
action -- The fundamentals of advertising -- Communication media in Africa -- Introduction to the digital
Available: Copies:
509. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner
Available: Copies:
510. 
Cover image for Multimedia literacy
by 
Hofstetter, Fred T. (Fred Thomas), 1949-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Advertising and Electronic Brochures -- Mass Market Applications -- Education -- Cognitive Versus Behavioral
Available: Copies:
511. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C
Available: Copies:
512. 
Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers
by 
Sacharin, Ken.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising.
Available: Copies:
513. 
Cover image for Clio awards 2000.
by 
Clio Enterprises.
Format: 
Books
Publication Date 
2001
Excerpt: 
Television advertising -- Awards.
Available: Copies:
514. 
Cover image for Soon : brands of tomorrow
by 
Blackwell, Lewis.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising -- Brand name products -- Pictorial works.
Available: Copies:
515. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
Available: Copies:
516. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
Available: Copies:
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