Stories Without Cutting Corners -- Old Tools for New Needs -- Thinking Through the Story -- Editing Briefs

latest thinking with practical exercises to present a blueprint for a brand management strategy that

-- Critical and analytical thinking -- Pit stop: check your classroom skills -- Note taking: write down the

Westley -- Strategic thinking as "seeing" / Henry Mintzberg -- Seeing a symphony / Mozart -- "Marketing

Lavoisier and Lise Maitner, whose innovative thinking across four centures helped lead to E=mc², and

Thought and thinking.

contains new ideas and rich case descriptions that will trigger creative thinking about how to design a

1. Introduction : thinking about engagement / Dennis K. Mumby and Steve May -- 2. Postpositivism

Thought and thinking.

IQ) : deny denial; grieve before a crisis occurs -- Ch. 3. Challenge 2 - right thinking (creative IQ

/ Brooke G. Schoepf, Claude Schoepf & Joyce V. Millen -- A new way of thinking in action: the

, stakeholder theory, and systems thinking : one approach to management decision-making -- 8. Leadership.