1051 Results Found
000000000000IIE
3361.
by
Holland, DK.
Format:
Books
Publication Date
2001
Excerpt:
on society/Part Two / Your education is brought to you by our sponsors: advertising, marketing, and
3362.
by
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format:
Books
Publication Date
2001
Excerpt:
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
3363.
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
by
Rosen, Emanuel.
Format:
Books
Publication Date
2001 2000
Excerpt:
Word-of-mouth advertising.
3365.
by
Kerin, Roger A.
Format:
Books
Publication Date
2001
Excerpt:
Corporation: National Television Advertising Campaign / Roger A. Kerin -- Price Waterhouse / Roger A. Kerin
3366.
by
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format:
Books
Publication Date
2001
Excerpt:
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16
3367.
by
Godfrey, Sheila.
Publisher description http://www.loc.gov/catdir/description/els031/2001025554.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001025554.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001025554.html
Format:
Books
Publication Date
2001
Excerpt:
equipment -- 23. Advertising and public relations -- 24. Professional ethics -- 25. Case histories.
3368.
by
Mau, Bruce.
Format:
Books
Publication Date
2000
Excerpt:
-- How to get ahead of advertising -- Pearl River delta -- An immodest proposal -- Questionnaire
3369.
by
Strydom, J. W. (Johan Wilhelm), 1952-
Format:
Books
Publication Date
2000
Excerpt:
communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning
3370.
by
Goatly, Andrew, 1950-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/99016628-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99016628-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99016628-d.html
Format:
Books
Publication Date
2000
Excerpt:
the text -- Introduction to Part Three. Chapter 7. Advertising and consumerism -- Chapter 8. Fiction
by
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format:
Books
Publication Date
2000
Excerpt:
advertising, marketing, publicity, and research. Case studies of successful brands that are now household
3372.
by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format:
Books
Publication Date
2000
Excerpt:
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
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