1049 Results Found
000000000000IIE
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
by
Rosen, Emanuel.
Format:
Books
Publication Date
2001 2000
Excerpt:
Word-of-mouth advertising.
3.
by
Skinner, C. J.
Format:
Books
Publication Date
2001
Excerpt:
and research. Ch. 5. Public relations and marketing. Ch. 6. Public relations and advertising. Ch. 7
4.
by
Kerin, Roger A.
Format:
Books
Publication Date
2001
Excerpt:
Corporation: National Television Advertising Campaign / Roger A. Kerin -- Price Waterhouse / Roger A. Kerin
5.
by
Godfrey, Sheila.
Publisher description http://www.loc.gov/catdir/description/els031/2001025554.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001025554.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001025554.html
Format:
Books
Publication Date
2001
Excerpt:
equipment -- 23. Advertising and public relations -- 24. Professional ethics -- 25. Case histories.
6.
by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format:
Books
Publication Date
2000
Excerpt:
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
7.
by
Kuzwayo, Muzi.
Format:
Books
Publication Date
2000
Excerpt:
correct advertising.
8.
by
Miller, Anistatia R., 1952-
Format:
Books
Publication Date
2000
Excerpt:
information on how the use of certain symbols will influence public response to advertising campaigns, annual
9.
by
Bickerton, Pauline.
Format:
Books
Publication Date
2000
Excerpt:
Internet advertising.
10.
by
Allen, Kathleen R.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/99069708.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/99069708.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/99069708.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/99069708.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/99069708.html
Format:
Books
Publication Date
2000
Excerpt:
anyone really pay attention to advertising and promotion? -- The new world of selling -- Other important
by
Trout, Jack.
Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html
Format:
Books
Publication Date
2000
Excerpt:
Advertising -- Brand name products.
12.
by
Atkin, Charles K.
Format:
Books
Publication Date
2000
Excerpt:
Advocacy advertising.