Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C

on society/Part Two / Your education is brought to you by our sponsors: advertising, marketing, and

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Word-of-mouth advertising.

and research. Ch. 5. Public relations and marketing. Ch. 6. Public relations and advertising. Ch. 7

Corporation: National Television Advertising Campaign / Roger A. Kerin -- Price Waterhouse / Roger A. Kerin

-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16

the text -- Introduction to Part Three. Chapter 7. Advertising and consumerism -- Chapter 8. Fiction

advertising, marketing, publicity, and research. Case studies of successful brands that are now household

-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales

Advertising -- Brand name products.

Advocacy advertising.