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961.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Available: Copies:

962.

Cover image for The designer's packaging bible : creative solutions for outstanding design.

The designer's packaging bible : creative solutions for outstanding design.

Format:

Books

Publication Date

2007

Available: Copies:

963.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Available: Copies:

964.

Cover image for Langford's basic photography : the guide for serious photographers

Langford's basic photography : the guide for serious photographers

by

Langford, Michael, 1933-

Format:

Books

Publication Date

2007

Available: Copies:

965.

Cover image for Illustration now! Vol. 2

Illustration now! Vol. 2

by

Wiedemann, Julius.

Format:

Books

Publication Date

2007

Available: Copies:

966.

Cover image for Adobe Photoshop CS3 : classroom in a book.

Adobe Photoshop CS3 : classroom in a book.

Adobe Photoshop CS3 : classroom in a book.

Format:

Books

Publication Date

2007

Available: Copies:

967.

Cover image for The last king of Scotland

The last king of Scotland

The last king of Scotland

by

MacDonald, Kevin.

Format:

Visual Materials

Publication Date

2007

Available: Copies:

968.

Cover image for Success built to last : creating a life that matters

Success built to last : creating a life that matters

by

Porras, Jerry I.

Format:

Books

Publication Date

2007

Available: Copies:

969.

Cover image for Her law : making the law work for you

Her law : making the law work for you

by

Nagtegaal, Marilize.

Format:

Books

Publication Date

2007

Available: Copies:

970.

Cover image for & fork.

by

Dixon, Tom, 1959-

cover art http://firstsearch.oclc.org/WebZ/DCARead?standardNoType=1&standardNo=0714847682:srcdbname=worldcat:fromExternal=true&sessionid=0

Format:

Books

Publication Date

2007

Available: Copies:

971.

Cover image for The end of faith : religion, terror, and the future of reason

The end of faith : religion, terror, and the future of reason

by

Harris, Sam, 1967-

Format:

Books

Publication Date

2006 2005

Available: Copies:

972.

Cover image for The art of responsive drawing

The art of responsive drawing

by

Goldstein, Nathan.

Format:

Books

Publication Date

2006

Available: Copies:

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Library: VEGA Cape Town

Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(137)

Maritz, C. J. (C. Janse)

(31)

Independent Institute of Education. Vega School.

(20)

Affinity Advertising and Publishing.

(14)

Kotler, Philip.

(12)

(11)

Heller, Steven.

(10)

Aaker, David A.

(7)

Foucault, Michel, 1926-1984.

(7)

Independent Institute of Education. Vega School

(7)

Armstrong, Gary (Gary M.)

(6)

(6)

Du Plooy-Cilliers, F. (Franzél)

(6)

(6)

Hill, Charles W. L.

(6)

Keller, Kevin Lane, 1956-

(6)

Kotler, Philip, author.

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Wegner, Trevor.

(6)

Ambrose, Gavin, author.

(5)

Brown, Richard, 1971-

(5)

Denzin, Norman K.

(5)

Evening, Martin.

(5)

Lincoln, Yvonna S.

(5)

McCarthy, E. Jerome (Edmund Jerome)

(5)

(5)

(5)

Perreault, William D.

(5)

The Independent Institute of Education (Vega School)

(5)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Freeman, Michael, 1945-

(4)

(4)

Human Sciences Research Council.

(4)

Kapferer, Jean-Noël.

(4)

Kotze, Phillip.

(4)

Langford, Michael, 1933-

(4)

Lindström, Martin, 1970-

(4)

(4)

Moodley, Shalina.

(4)

Parkin, Michael, 1939-

(4)

Peters, Thomas J.

(4)

Quirk eMarketing (Firm)

(4)

Robbins, Stephen P., 1943-

(4)

Shisana, Olive.

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Strickland, A. J. (Alonzo J.)

(4)

Thompson, Arthur A., 1940-

(4)

Williams, Richard, 1933-2019, author.

(4)

(3)

Advertising Media Association of South Africa.

(3)

Aitchison, Jim.

(3)

Ambrose, Gavin.

(3)

Belch, George E. (George Edward), 1951-

(3)

Belch, Michael A.

(3)

Beverland, Michael, author.

(3)

(3)

(3)

Daft, Richard L.

(3)

(3)

De Bono, Edward, 1933-

(3)

Duncan, Tom (Thomas R.)

(3)

Farrell, Joyce, author.

(3)

Fenichell, Stephen.

(3)

Gladwell, Malcolm, 1963-

(3)

(3)

Harris, Paul, 1971-

(3)

Head, Bessie, 1937-1986.

(3)

Ilbury, Chantell.

(3)

(3)

Louw, M. (Marianne)

(3)

(3)

MGM Home Entertainment Inc.

(3)

Machado, Ricardo.

(3)

Mehta, Deepa, 1949-

(3)

Meyer, Chris, 1961-

(3)

Meyer, Trish, 1961-

(3)

Mintzberg, Henry.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Neumeier, Marty.

(3)

Ngũgĩ wa Thiongʼo, 1938-

(3)

Norman, Donald A.

(3)

O'Shaughnessy, Michael, 1951-

(3)

Percy, Larry, author.

(3)

(3)

(3)

Ross, Stephen A.

(3)

Rudansky-Kloppers, Sharon.

(3)

Sontag, Susan, 1933-2004.

(3)

(3)

Sunter, Clem, 1944-

(3)

Van Heerden, Neels, 1957-

(3)

(3)

Wiedemann, Julius.

(3)

(2)

Affirnity Advertising and Publishing

(2)

(2)

American Institute of Graphic Arts.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Art Directors Club (New York, N.Y.)

(2)

(2)

Bagraim, Jeffrey, contributor.

(2)

Barry, Pete (Pete S.)

(2)

Bearden, William O., 1945-

(2)

Bedbury, Scott.

(2)

(2)

Bendinger, Bruce.

(2)

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

(2)

Bowerman, Bruce L.

(2)

Boyd, Harper W.

(2)

Buchanan, Jeff.

(2)

Buena Vista Home Entertainment (Firm)

(2)

Buhlungu, S. (Sakhela)

(2)

Bush, Robert P.

(2)

Butler, Judith, 1956-

(2)

(2)

Clements, James P.

(2)

Cooper, Donald R.

(2)

Cummings, Maeve.

(2)

Cunningham, Nicole author.

(2)

(2)

Daniel, John, 1944-2014.

(2)

Das, Nandita, 1969-

(2)

(2)

Designers and Art Directors Association of the United Kingdom.

(2)

Donnelly, James H.

(2)

Drewniany, Bonnie L.

(2)

Dru, Jean-Marie.

(2)

Du Plessis, Erik.

(2)

Du Plooy, Gertruida M.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

Durrheim, Kevin.

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Felton, George, 1947-

(2)

Fielding, M. L. (Michael L.), author.

(2)

(2)

(2)

(2)

Frank, Robert H.

(2)

Fraser, Craig, 1964-

(2)

Friedman, Thomas L.

(2)

(2)

George, Jennifer M.

(2)

Gido, Jack, 1945-

(2)

Globo Filmes (Firm)

(2)

(2)

Goddard, Simon.

(2)

Gordon, W. Terrence, 1942-

(2)

Grant, Robert M., 1948- author.

(2)

Greenberg, Jerald.

(2)

Greer, Germaine, 1939-

(2)

(2)

(2)

Hadland, Adrian.

(2)

Hair, Joseph F.

(2)

Handley, Jenny.

(2)

Harris, Paul, 1971- author.

(2)

Hennessey, Hubert D.

(2)

Heussner, Tobias, author.

(2)

Hughes, Elaine.

(2)

(2)

(2)

Hussain, Frahaan.

(2)

(2)

Independent Institute of Education.

(2)

Ingram, Thomas N.

(2)

Institute of Certified Bookkeepers (South Africa)

(2)

Jeannet, Jean-Pierre.

(2)

Jewler, A. Jerome.

(2)

Johnson, Michael, 1964-

(2)

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Jordan, Bradford D.

(2)

Kanuk, Leslie Lazar.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kelley, Tom, 1955-

(2)

Kellogg School of Management.

(2)

Khoza, Reuel J.

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

King, Stephen, 1947-

(2)

Klanten, Robert.

(2)

(2)

Koekemoer, Ludi.

(2)

Kumar, Ranjit, author.

(2)

Format

(1471)

(200)

(55)

Electronic Resources

(42)

Visual Materials

(14)

(13)

Projected graphic

(4)

(2)

(2)

(1)

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(1718)

(8)

(6)

(6)

(5)

(3)

(3)

(3)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

Multiple languages

(1)

(1)

(1)

(1)

(1)

No linguistic content

(1)

Shelf Location

On-Shelf Lecturer

On-Shelf Student

Reference Material

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Publication Date

Subject

Branding (Marketing)

(77)

(75)

(69)

(49)

Brand name products.

(44)

Strategic planning.

(38)

(36)

Accounting -- Textbooks.

(33)

(29)

Internet marketing.

(29)

Creative ability in business.

(28)

Communication in marketing.

(26)

Commercial art.

(24)

Marketing research.

(24)

Photography -- Digital techniques.

(24)

(23)

Graphic design (Typography)

(23)

Marketing -- Management.

(23)

Brand name products -- Management.

(22)

(22)

(22)

(21)

Consumer behavior.

(18)

Creative thinking.

(18)

Entrepreneurship.

(18)

Brand name products -- South Africa.

(17)

Corporations -- Finance.

(17)

(17)

(17)

Video recordings for the hearing impaired.

(17)

Web sites -- Design.

(17)

Advertising copy.

(16)

Industrial management.

(16)

(16)

Success in business.

(16)

(15)

Social sciences -- Research.

(15)

(14)

Computer graphics.

(14)

(14)

Handbooks and manuals.

(14)

Accounting -- Problems, exercises, etc.

(13)

Adobe Photoshop.

(13)

Computer games -- Design.

(13)

Organizational behavior.

(13)

Social sciences -- Research -- Methodology.

(13)

(12)

Business communication.

(12)

(12)

Research -- Methodology.

(12)

(11)

Advertising -- Brand name products.

(11)

(11)

Corporations -- South Africa.

(11)

Organizational effectiveness.

(11)

English language -- Rhetoric.

(10)

Marketing -- South Africa -- Management.

(10)

Microeconomics.

(10)

Report writing.

(10)

Südafrika <Staat>

(10)

Visual communication.

(10)

Advertising -- South Africa.

(9)

Branding (Marketing) -- South Africa.

(9)

Business enterprises -- Finance.

(9)

Computer animation.

(9)

Computer games -- Programming.

(9)

Creative ability.

(9)

Documentary films.

(9)

Drawing -- Technique.

(9)

Photography -- Lighting.

(9)

Strategisch management.

(9)

(8)

Aufsatzsammlung.

(8)

Business names.

(8)

Commercial statistics.

(8)

Corporate culture.

(8)

Economic development.

(8)

Human-computer interaction.

(8)

Image processing -- Digital techniques.

(8)

(8)

Organizational change.

(8)

Photography, Artistic.

(8)

(8)

Problems and exercises.

(8)

Product management.

(8)

Public relations.

(8)

Social sciences -- Methodology.

(8)

Strategisches Management.

(8)

(8)

Video games -- Design.

(8)

Advertising campaigns.

(7)

Animation (Cinematography)

(7)

C# (Computer program language)

(7)

Consumers' preferences.

(7)

Criticism, interpretation, etc.

(7)

Developing countries.

(7)

(7)

(7)

Industrial management -- Statistical methods.

(7)

(7)

Macroeconomics.

(7)

Manners and customs.

(7)

Marketing -- South Africa.

(7)

Mass media -- South Africa.

(7)

(7)

New business enterprises.

(7)

Nonfiction films.

(7)

Sales promotion.

(7)

Small business -- Management.

(7)

(7)

Social responsibility of business.

(7)

(7)

Advertising -- Psychological aspects.

(6)

Arts graphiques.

(6)

Business mathematics.

(6)

College readers.

(6)

Consumers -- Research.

(6)

Corporate image.

(6)

Customer relations.

(6)

Decision making.

(6)

(6)

English language.

(6)

Feature films -- United States.

(6)

Feminist theory.

(6)

Gebrauchsgraphik.

(6)

Industrial design.

(6)

Music videos -- Production and direction.

(6)

(6)

Oral communication.

(6)

(6)

Packaging -- Design.

(6)

Personnel management -- South Africa.

(6)

Politics and government

(6)

Project management.

(6)

Race relations.

(6)

(6)

Relationship marketing.

(6)

(6)

Sociale aspecten.

(6)

South Africa -- Race relations.

(6)

Südafrika (Staat)

(6)

Target marketing.

(6)

Trademarks -- South Africa.

(6)

(6)

(6)

Web site development.

(6)

Advertising -- Awards -- South Africa.

(5)

Art publicitaire.

(5)

(5)

Business ethics.

(5)

Business planning.

(5)

(5)

Communication in management.

(5)

Communication in organizations.

(5)

Communication visuelle.

(5)

Consumers' preferences -- South Africa.

(5)

(5)

(5)

(5)

Decision making -- Statistical methods.

(5)

(5)

Economic history.

(5)

(5)

Entrepreneurship -- South Africa.

(5)

Films for the hearing impaired.

(5)

Flash (Computer file)

(5)

(5)

Globalization -- Economic aspects.

(5)

International business enterprises -- Management.

(5)

Interpersonal communication.

(5)

(5)

(5)

(5)

Macroeconomics -- Textbooks.

(5)

Mass media and culture.

(5)

(5)

Microsoft Excel (Computer file)

(5)

Public relations -- South Africa.

(5)

Self-actualization (Psychology)

(5)

Social conditions.

(5)

Social psychology.

(5)

South Africa -- Social conditions -- 1994-

(5)

Strategic planning -- Case studies.

(5)

Technological innovations -- Management.

(5)

(5)

Written communication.

(5)

Academic writing.

(4)

(4)

Advertising media planning.

(4)

(4)

Art and society.

(4)

(4)

Aspects psychologiques.

(4)

(4)

Business communication -- Problems, exercises, etc.

(4)

Career development.

(4)

Civilization -- History.

(4)

Communication in design.

(4)

Creation (Literary, artistic, etc.)

(4)

Critical thinking.

(4)

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