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361. 
Cover image for The complete MBA for dummies
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
2000
Excerpt: 
anyone really pay attention to advertising and promotion? -- The new world of selling -- Other important
Available: Copies:
by 
Trout, Jack.
Format: 
Books
Publication Date 
2000
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
363. 
Cover image for Public communication campaigns
by 
Atkin, Charles K.
Format: 
Books
Publication Date 
2000
Excerpt: 
Advocacy advertising.
Available: Copies:
364. 
Cover image for Why is sex fun? : the evolution of human sexuality
by 
Diamond, Jared M. Diamond, Jared Mason.
Format: 
Books
Publication Date 
2000 1998
Excerpt: 
/ 6. Making more by making less -- 7. Truth in advertising of body signals.
Available: Copies:
365. 
Cover image for Life style
by 
Mau, Bruce.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- How to get ahead of advertising -- Pearl River delta -- An immodest proposal -- Questionnaire
Available: Copies:
366. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2000
Excerpt: 
advertising, marketing, publicity, and research. Case studies of successful brands that are now household
Available: Copies:
367. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
Available: Copies:
368. 
Cover image for Creative company : how St. Luke's became "the ad agency to end all ad agencies"
by 
Law, Andy, 1956-
Format: 
Books
Publication Date 
1999
Excerpt: 
Advertising agencies -- Case studies.
Available: Copies:
369. 
Cover image for Black + white and two-color design : working with black-and-white and two-color design
by 
Sawahata, Lesa.
Format: 
Books
Publication Date 
1999
Excerpt: 
Color in advertising.
Available: Copies:
370. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
Available: Copies:
372. 
Cover image for Design literacy (continued) : understanding graphic design
by 
Heller, Steven.
Format: 
Books
Publication Date 
1999
Excerpt: 
/ Nineteenth Amendment Postage Stamp / 41 Shots, 10 Cents / Media -- Das Plakat -- Advertising Arts -- Picture
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