by
Goatly, Andrew, 1950-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/99016628-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99016628-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99016628-d.html
Format:
Books
Publication Date
2000
Excerpt:
the text -- Introduction to Part Three. Chapter 7. Advertising and consumerism -- Chapter 8. Fiction
by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format:
Books
Publication Date
2000
Excerpt:
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
by
Kuzwayo, Muzi.
Format:
Books
Publication Date
2000
Excerpt:
correct advertising.
by
Erasmus-Kritzinger, Lisel, 1967-
Format:
Books
Publication Date
2000
Excerpt:
communication and advertising -- 4. Presentation communication -- 5. Multicultural communication in the business
by
Bickerton, Pauline.
Format:
Books
Publication Date
2000
Excerpt:
Internet advertising.
by
Allen, Kathleen R.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/99069708.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/99069708.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/99069708.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/99069708.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/99069708.html
Format:
Books
Publication Date
2000
Excerpt:
anyone really pay attention to advertising and promotion? -- The new world of selling -- Other important
by
Diamond, Jared M. Diamond, Jared Mason.
Format:
Books
Publication Date
2000 1998
Excerpt:
/ 6. Making more by making less -- 7. Truth in advertising of body signals.
by
Sawahata, Lesa.
Format:
Books
Publication Date
1999
Excerpt:
Color in advertising.
by
Barry, Dave.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1305/99025489-b.html
Format:
Books
Publication Date
1999
Excerpt:
Advertising executives -- Fiction.
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
by
McDonald, Malcolm.
Format:
Books
Publication Date
1999
Excerpt:
objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The
by
Woods, John A.
Format:
Books
Publication Date
1999
Excerpt:
new customer -- Marketing -- Advertising -- Agency hiring -- Agency rejected -- Agency review
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