Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

The media handbook : a complete guide to advertising media selection, planning, research, and

LANGUAGE ARTS & DISCIPLINES -- Communication Studies.

Communications and Media Selection -- Market and Competitive Analyses -- Pricing and Forecasting -- Site

Global handbooks in media and communication research

Handbooks in communication and media.

Data and computer communications / Stallings, William.

Analyzing media messages : using quantitative content analysis in research / Riffe, Daniel.

BUSINESS & ECONOMICS / Industries / Media & Communications Industries.

Quantitative methods in media and communication / Verboord, Marc (Marcus Nicolaas Martinus), 1971-